B2C E-commerce App

Uplifting the business value of an e-commerce app through consultation & UX research

Possibility & Scenario

Generate concepts from problems.
Estimate the resources and effort required.

Key Questions

Which is require less resources?
Which is the critical and most important?
Who will need to involve?
What is the priority?

Develop

Ideation

Stage 1

Ideas Brainstorm

Method

Graffiti Walls
Internal workshop (tree diagrams)
Wireframe

Diverse ideas on pre-purchase experience involve participants throwing out any thought, grouped and visualised in a low-fi way.

Stage 2

Concept Poster

Method

Internal workshop (concept poster)

Clean up the idea for development, figure out the potential resources required, and design the index for successful measurement.

Stage 3

Scenario Design

Method

Storyboarding
"What if..." scenario

Visualise the story of the user's pain point and how the targeted solution help and bring a better experience to their story.

Result

Based on the goal of uplifting the values of the app to young families, the concepts are focused on efficient usage to reduce the effort and increase the sense of easy-to-use.

Concept 1

Create “Family Profiles” mode to record family members’

Concept 2

Redesign themed materials to create associations of young families and daily activities

Concept 3

Restructured categorisations and search filters to reduce navigation efforts

Contents

About the case

User Research

Classification & Mapping

Possibility & Scenario

Design Outcome

Possibility & Scenario

Generate concepts from problems.
Estimate the resources and effort required.

Key Questions

Which is require less resources?
Which is the critical and most important?
Who will need to involve?
What is the priority?

Develop

Ideation

Stage 1

Ideas Brainstorm

Method

Graffiti Walls
Internal workshop (tree diagrams)
Wireframe

Diverse ideas on pre-purchase experience involve participants throwing out any thought, grouped and visualised in a low-fi way.

Stage 2

Concept Poster

Method

Internal workshop (concept poster)

Clean up the idea for development, figure out the potential resources required, and design the index for successful measurement.

Stage 3

Scenario Design

Method

Storyboarding
"What if..." scenario

Visualise the story of the user's pain point and how the targeted solution help and bring a better experience to their story.

Result

Based on the goal of uplifting the values of the app to young families, the concepts are focused on efficient usage to reduce the effort and increase the sense of easy-to-use.

Concept 1

Create “Family Profiles” mode to record family members’

Concept 2

Redesign themed materials to create associations of young families and daily activities

Concept 3

Restructured categorisations and search filters to reduce navigation efforts