Tasked with revitalizing a well-established family-centric clothing brand, the focus is on retaining and expanding market share among the younger generation. Despite a recent attempt with a new e-commerce mobile app by another agency, the outcome fell short of expectations. As a product designer at our digital agency, my mission is to thoroughly investigate the challenges faced, understand user needs, and propose a innovative solution to enhance the app's performance and user experience, ensuring a successful repositioning in the market.